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If you’ve come across the term ‘Twitter List’ but not sure what it means or how it can help your Twitter business page, read on!
Put simply, a Twitter List is a curated group of Twitter users that allows you to efficiently organise your users in various groups, which enables you to better manage your Tweets.
Read MoreWe all know that good content drives great results when it comes to social media, however sometimes it can be difficult thinking of content that will benefit your business and fit in with its goals and objectives.
Twitter is no exception, with the lifespan of a Tweet lasting about 18 minutes, it’s important you get your content strategy on point.
If you’re trying to determine what makes one Tweet stand out from the next, read on as we provide you with some tips and tricks to help your Twitter profile stand out.
Read MoreSince they launched on the platform in Summer 2020 to rival TikTok, our monthly update videos have been constantly filled with new features added to Instagram’s Reels and we’re getting more and more questions asking what the difference between Instagram Stories and Reels is.
From first glance they may appear very similar, however there are some key differences as we explain in our blog through the following nine points.
Read MoreOk, admit it, the majority of us have been bitten by the Instagram bug. But, if for some reason you’re not using Instagram for your business, where have you been hiding?!
With over 1 billion monthly active users, and more than 200 million users visiting at least one business profile every day, Instagram belongs to the most popular social networks worldwide and it’s growing.
Read MoreHere at Social Soda, we know how daunting it can be to introduce your business to the world of social media. We also know how tempting it is to go in all guns blazing when you have free reign over your social media accounts.
When used properly, social media can help boost brand awareness for your business, drive traffic to your website, grow your customer base and even increase revenue. However, there are some basics you need to know before you get started.
Read MoreWe’ve touched on this briefly in our previous blog ‘Why Community Management on Social Media is Key’, however with many businesses closed due to lockdown restrictions and Customer Services limited, we’re finding more and more people are taking their complaints to social media pages; therefore it’s important to understand how to deal with negative comments and not let one bad comment spiral out of control!
Read MoreAs we started the year in yet another lockdown, social media continues to provide users with entertainment, communication and business needs. Empathy, Creativity and Connectivity will ignite purpose-driven experiences.
We know that brighter days are coming, and as we look ahead to a shiny new year, we’re sharing some of the top social media predictions for Social Media Marketing in 2021 to look out for.
Read MoreAs we begin a new year, we thought it would be a good time to look back on some of the things that have happened in the World of social media throughout 2020. Join us as we get all nostalgic!
In the words of Facebook: “2020 will forever be known as the year that changed us all.” It’s also a year when social media really took off, as more and more people went online during lockdown.
Read MoreOk, so we realise that Christmas is going to be a little different this year, however the one thing we can guarantee is that social media is going to be very busy indeed!
As a business, if you haven’t done so already, it’s time to plan some Christmas content for your social feeds over the holidays. Having a social media strategy and posting regularly on all channels is important for any business all year round and it really shouldn’t stop over the festive season, even if your business is closed for a period of time.
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