Do you remember the dance craze videos filling up our social media platforms way back in lockdown? That was TikTok!
What is TikTok?
TikTok has taken the social media world by storm since 2018 and has more than a whopping 2.6 billion downloads around the world! If you’re looking for quick, entertaining short-form videos, it’s time to start downloading it!
With videos between five-120 seconds in length, creators have access to a variety of sounds, filters and effects…some may say the world is your oyster when it comes to TikTok.
The app boasts one billion active users every month (that’s one healthy statistic, right?!) With the majority of users female and between the ages of 18-24, there’s still a 50+ audience there, which shows that there’s clearly something for everyone.
What is TikTok used for?
Trends, shopping and fun videos, TikTok has it all! It’s rapid growth over the past four years has brought many exciting updates to the app. So, although entertaining videos are still the main objective, it’s really becoming an all-rounder!
Creating, uploading and watching videos is what the TikTok experience is all about! Users can create videos within the app using a range of tools and once videos are uploaded, users can view a personalised stream via the ‘For You’ page.
Let’s talk engagement! With interaction options including likes, comments and shares, TikTok is the place for growing a community and generating a reaction!
We think it’s fair to say that there’s no app quite like TikTok, which is available in 75 languages and in over 150 markets, this video platform is also the most downloaded worldwide. If you’re looking to reach a huge audience from across the globe, start creating today!
So, what’s your verdict, are you going to become a TikTok trend setter?
We’ve only given you a snapshot into TikTok in this blog, as we introduce you to yet another platform. Keep your eyes peeled for our future blogs ‘Is TikTok Worth Your Time’, where we analyse whether it could be the platform for your business and ‘Get TikTok-ing’, where we show you how to create your first TikTok and delve into all its fun features and tools, coming soon…!
If you need any further information on any of the social media platforms, we’re here to help! Pop us a message today hello@socialsoda.co.uk
