Now let’s delve deeper into social media’s latest addition, the ever-popular video platform, TikTok! The real question is, should the app be part of your business’ marketing strategy?
Should my business use TikTok?
We all love entertaining dances and trending memes, however TikTok is also home to many businesses and professionals that are looking to raise brand awareness and build a community.
Give it a try and you could gain access to billions of users around the world, increase content discovery and jump on trends to boost engagement!
With a surprisingly varied audience, TikTok is a great place to explore the creative side of your company and make your brand memorable! Posting high quality video content is an excellent way to enhance your brand personality and grow a loyal following…
Benefits of using TikTok for business
Reach
We think it’s fair to say that there’s no app quite like TikTok, which is available in 75 languages and in over 150 markets, this video platform is also the most downloaded worldwide. If you’re looking to reach a huge audience from across the globe, start creating today!
Fun & Exciting Campaigns
No specialist equipment required, just positive vibes and a creative team that are willing to get involved! By adding some excitement and personality to your social media campaigns, you are more likely to develop lasting relationships with your audience.
New Followers
It’s all about discovery! Just like other social media platforms, using hashtags and key phrases makes your page more discoverable to new followers. Videos are also categorised into various topics meaning your customers can find your content easily and you can better understand what’s trending.
For You Page
Users benefit from a personalised experience when scrolling on TikTok’s ‘For You Page’, meaning your brand will be presented to an accurate audience with relevant interests.
TikTok Ads
Customise your audience further with TikTok Ads! With the Ads Manager you can accurately and efficiently reach your target audience while tracking your budget and performance every step of the way.
Cons of using TikTok for business
Time consuming
The process of forming a unique creative concept for a short, entertaining video can be time consuming and can easily get in the way of other marketing tasks. There are also many features on TikTok that you will need to familiarise yourself with before getting started.
Creativity
Creativity is key when it comes to the world of TikTok! To make sure you don’t get lost in the crowd, your content needs to stand out. This can be challenging if your team aren’t used to developing eye catching video content.
Thinking about giving TikTok a try?
Contact us today for some fun content ideas to make your profile pop! hello@socialsoda.co.uk
