Why should you use social media to market your small business?
Looking to connect with potential customers, drive traffic to your website and boost brand awareness? Social media is the place to be! Here we have five top reasons to get started on the platforms…
Build positive relationships with customers
Say hello to your customer base! Social media is a great way to interact with your audience and develop positive, long-lasting relationships.
Understand your target audience
By asking questions and responding to enquiries and complaints, you will start to understand your customers and their preferences. You can then use this information to inspire your future strategy, what a bonus!
Increase brand awareness
When users are scrolling on socials and your content is engaging and relevant, people will start to share and react to your posts, making your brand more visible.
Attract new customers
By being active on social media, you have an opportunity to access a wide audience from around the globe! Consistently sharing high quality content could lead to increased sales from a whole new customer base.
Our top tips
Plan ahead
Effectively planning your strategy and setting clear objectives is step one if you want to stay on the right track towards achieving your overall business goals.
Schedule content
At Social Soda, we know how precious time can be when managing a small business! That’s why we suggest scheduling your content weekly or monthly to save some valuable hours.
Effective community management
The core element of any social media strategy – community management! Posting fabulous content is great but if you don’t take the time to engage with your audience, you’ll find it difficult to build a community and grow your pages.
Stay consistent
This includes your content AND your branding. Kill the confusion for your customers by using clear and consistent branding across all platforms.
Analyse & track activity
Analyse, measure & analyse again! If you’re not tracking your engagement and conversions, you won’t know how your business is performing on social media, therefore planning for future posts will become a challenge.
If you need any further guidance with getting your small business started on social media, we’re here to help! Pop us a message today hello@socialsoda.co.uk
