In our recent social media updates we’ve talked about Twitter Spaces, and if you’re not sure what they are or how they can be used in business, it’s time to read on!
Hot on the heels of launching Fleets, Twitter announced the initial rollout of Spaces, a new social experience built around audio-only chat rooms.
It’s currently in its early stages and still developing as we speak, however the platform promises there is much more to come and we expect more details to be included in our future social media update videos!
If you’ve got your finger on the pulse of social media, you’ve probably already heard of a platform called Clubhouse, an ultra-exclusive, invite-only, audio-based social app that’s been a big hit with A-listers.
Users have described Spaces as a live-action, free-flowing podcast where you can jump in and out of different rooms, listening to or joining in with conversations on a vast range of topics.
Spaces is effectively Twitter’s take on Clubhouse, except it will eventually be available to everyone, not just a select few.
Whilst there are no limits to the number of listeners to any given Space, the number of speakers is limited to 10. However, we expect over time that this number will be increased.
For now, all Spaces are public like Tweets, this means they can be accessed by anyone. They automatically appear at the top of your Home timeline, where you see Fleets, and each Space has a link that can be shared publicly.
You can invite people to join a Space by sending an invite via direct message, Tweeting the link to your Home timeline, or copying the invite link to send out.
Currently many marketers may be thinking the same question…‘Should I be thinking about incorporating Spaces into my social media strategy?’
For any business to gain anything from Spaces, you need to have a strong foundation on Twitter. You should be in a position where you’re having genuine conversations with your followers and you know your brand voice and company goals.
Once you’ve got your Twitter marketing strategy nailed down, then you can start thinking about incorporating Spaces into your plan.
Ready to proceed? Here are some ways your business can use Twitter spaces:
Live Q&As
Hosting a Q&A or ‘ask me anything’ session is a fantastic use of Spaces. Currently many businesses are using the Question Sticker on Instagram Stories for this purpose, however by using Twitter Spaces the user would get a much better experience, as they would get immediate satisfaction by having their question answered right away.
This would be an excellent strategy for a new product or feature.
Gain Audience Feedback
Audience feedback is vital. It helps us iron out creases in our products, road test new ideas and measure consumer sentiment towards our brands.
Long gone are the days of running focus groups. Whilst those in-person sessions may be a thing of the past due to Covid-19, businesses have moved towards online surveys to gain feedback.
However, online surveys aren’t perfect. They lack human touch and you’re relying on the customer filling out the survey in the first place.
Twitter Spaces could be the perfect answer and a great balance between the two. They’re digital, so you can reach many people without dragging them to a physical location. They also allow for real back-and-forth conversation which helps you get a much richer, more nuanced feedback.
Game Shows / Giveaways
So, this would be a really fun way to use Spaces and is inspired by those quizzes you hear on the radio!
You could host a live game show with your followers, have them compete in a fun trivia challenge and give a prize away to the winner! This would be a great way to encourage brand awareness, as you could base your quiz on your business and its products!
Host Discussions on Trending Topics in your Industry
A panel discussion offers a double win for businesses.
They position you as a thought leader with your finger on the pulse of your industry and they allow you to invite potential prospects to join your panel, giving you a chance to network with them, demonstrate your expertise, and nurture your relationship.
Because the host has complete control over who joins a session and who is allowed to speak, Twitter spaces could be ideal for discussing trending topics in an environment that’s free from abuse and trolling.
To conclude, it appears that Twitter has created a safe and pleasant space for brands to build and nurture a highly engaged Twitter following.
Do you think you’ll catch on to Twitter Spaces? Is this something your business would be interested in? We’d love to have your thoughts on Twitter’s latest feature! You can drop us your comments at hello@socialsoda.co.uk
