Social Media Advertising
Highly Targeted Social Media Advertising
Paid social is essential for any company seeking digital marketing success.
As Meta Business Partners and with over 16 years’ experience in social media advertising campaigns, we know how to build ads that grow your traffic, brand awareness, purchases and revenue.
What We Do
Our Approach To Paid Social
Social media advertising is more than just boosting the odd post or two and provides unparalleled opportunities for your business to reach targeted audiences online.
With the support of our experts at Social Soda, your business can achieve meaningful growth by reaching prospective and existing customers on the right channel at the right stage in their journey.
Audience First
Targeting specific audiences who are most likely to be interested and buy your products or services.
Matching Platforms With Outcomes
Understanding which platforms attract the right audiences for the best return on investment.
Scroll Stopping Ad Copy & Creative
Ads that capture attention and persuade.
Ongoing Optimisation
We are in your ad account each day reviewing, optimising and planning how we can improve campaign performance.
Paid Social Services
We work across all major social platforms including Facebook, Instagram, X, LinkedIn and Pinterest offering the following services:
Market Insights and Audits
We analyse your existing marketing activity to see what’s worked with your brand in the past and research your niche to determine exactly what your ads should look like.
Eye-Catching Ads
Our in-house designers create eye-catching, engaging ads that are perfectly sized for each placement on each social media platform.
Paid Strategy
We identify your customer profiles and create strong lookalike and retargeting audiences with segmentation tactics to make sure every ad utilises the best features of each platform.
Channel Maximisation
Our cross-placement and cross-device approach ensures we target the right customers, on the right platforms and on the right devices.
Paid Social Reporting
We put together reporting to monitor your campaigns performance, giving you visibility of your results. This then allows us to refine strategy and make the most of your allocated budget.
Uncover the Potential of Your Brand
Start With A Brand Audit To Shape Your Social Media Success
Building an effective social media strategy starts with understanding your brand from the ground up.
Our Brand Audit digs deep into your current digital presence, audience interactions, and competitive landscape. We analyse what’s working, identify opportunities for growth, and set the stage for a strategy that aligns perfectly with your goals.
By examining your brand’s strengths and areas for improvement, we craft a social media plan that not only resonates with your audience but also drives tangible results.
We've worked with Social Soda for several years, and could not be more pleased with the success of our social media pages, 100% down to them.
— Judith Glover Smith, Owner, Heather Glen Country House
Get in Touch
See How We Can Help Your Business
Complete the short form below, and we will contact you to discuss your needs.
FAQs
Why choose Social Soda for paid social?
Partnering with Social Soda for your social media advertising provides access to our experts who have years of experience in running impactful paid campaigns. Our Meta Business Partner status keep your campaigns ahead of the curve, delivering exceptional results for your brand.
Why use paid social?
The average user spends around 3 hours a day scrolling through social media platforms, and with over half of the world’s population now actively using social media, the window of opportunity this provides in advertising is not one you can ignore.
Using the right paid social strategy can have amazing benefits for your business when it comes to attracting new customers, bringing old customers back and building a loyal customer base.
Which paid social channel should I use?
When it comes to choosing the perfect social media platform for your business, our experts are on hand to guide you. We’ll do the industry research for you to make sure your budget is invested in the right platform and placement.
How much do you need to spend?
The accessible nature of paid social advertising makes it easy for businesses of all shapes and sizes to get involved.