Case Study

Social Media Transformation for Sally’s Cottages

We have been working with Sally’s Cottages, a holiday lettings rental agency offering self-catering cottage accommodation in the Lake District, on a retained basis since 2016.

Our original brief was to develop a paid and organic social media strategy across Facebook, X and Instagram to increase their social following, generate engagement, drive bookings and increase new owner leads.

The results to dateFrom a few hundred followers, Sally’s Cottages now has over 700,000 highly engaged fansacross social media, surpassing several nationaltravelagencies.

Every month, we reach over 5 million people and receive 20,000+ engagements fromorganic and paid social media content.

More than 90,000 website visits are generated directly from social media each month.

During the first year of the campaign we achieved a 35% increase in new owners.

We have won 5 awards for this successful social media campaign.

The Challenge

With only a few hundred followers and minimal social media impact, Sally’s Cottages sought to amplify their presence in the competitive travel market and achieve measurable results.

The Strategy

We implemented a comprehensive paid and organic social media strategy across Facebook,X, and Instagram. By combining engaging content, targeted campaigns, and stunning visuals, we transformed their online presence.

The Results

Audience Growth

Their following soared from a few hundred to over 700,000 highly engaged fans, outpacing major competitors.

Massive Engagement and Reach

Over 5 million people are reached monthly, with 20,000+ monthly engagements across content.

High-Quality Traffic

Social media drives 90,000+ website visits per month, significantly boosting bookings.

New Owner LeadsWithin the first year, we achieved a remarkable35% increase in new cottage ownerleads, expanding their portfolio.

Award-Winning Campaign

The success was recognized with five prestigious awards, showcasing the exceptional impact of our strategies.