For 30 years, Lakes Ice Cream has been delighting customers with their award-winning icecreams. In 2020, they partnered with us for a 6-month project to guide their re-brand and develop a powerful paid and organic social media strategy across TikTok, Facebook, X, LinkedIn, and Instagram.
The outstanding success of this initiative led to a long-term retained partnership, allowing usto continue managing theirorganic andpaid social campaigns and driving exceptional results
The company needed a refreshed brand identity and a scalable, results-driven social media strategy to increase awareness and grow their stockist network.
We executed a comprehensive re-brand aligned with their values and market position while implementing a targeted social media strategy.Through engaging content, dynamic video storytelling and precision-targeted campaigns, we elevated their presence across multiple platforms.
Audience Growth
Built a thriving community of 50,000 dedicated fans across social media, driving deeper connections with the brand.
Expanded Reach
Over 200,000 people are reached monthly, leveraging organic creativity and paid campaigns to boost visibility and awareness.
Significant Business Growth
Achieved a 40% increase in stockists year on year, opening new opportunities for growth and revenue.
Video Viewership Success
Generated 25,000+ monthly video views, showcasing products and stories in a highly engaging way.
Enhanced Brand Awareness
Secured a 30% annual increase in brand mentions, solidifying their position as a leader in the premium ice cream market.
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