Sally’s Cottages is an award-winning business, founded in 2003, which started with just one holiday property. Over the years, the brand has flourished and now boasts over 900 beautiful properties throughout the region.
Sally’s Cottages has a highly engaged social media community and receives a large volume of comments across all platforms. We were tasked not only with providing customer service on social media but also with using interactions to inspire, educate, build relationships, increase testimonials, and drive bookings for their Lake District cottages.
Our strategy was simple: deliver our usual high standard of community management while incorporating an educational and sales-focused approach.
This involved tasking our team with identifying buyer signals during conversations and offering personalised recommendations based on prospective travellers’ wants and needs. We directed customers to the perfect accommodation to meet their requirements and recommended ideal activities and attractions in the area.
Our strategy proved highly effective, achieving:
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